Matt DiBenedetto and BK Racing have risen to new heights of popularity after their sixth-place finish at Bristol. After an Ask Me Anything (AMA) session on Reddit, DiBenedetto is campaigning to get voted into the All-Star Race.
If Reddit and the rest of the internet can get him in, DiBenedetto will do something drastic. He plans to change his name decal above the door to ‘DiBurrito,’ the nickname given to him by Redditors who had a difficult time with pronouncing and spelling DiBenedetto.
— Matthew DiBenedetto (@mattdracing) April 20, 2016
Let’s be honest, the name change would make things easier.
While the news is from last week, it might also bring new sponsorship. Never ones to miss an opportunity for creativity, Reddit also came up with a new paint scheme for Chipotle on DiBurrito’s No. 83 machine. It looks delicious.
Reddit has been known to produce results in both departments with both the All-Star vote and car sponsorships. Back in 2014, Redditors forked up the cash for a Dogecoin car for Josh Wise in two races along with getting him into the All-Star Race.
With a powerhouse fan favorite like Danica Patrick not locked into the race, it’s a tough mission to vote another driver in at Charlotte. But thanks to the power of the internet, DiBurrito might just have a shot – with Chipotle potentially on his side.