DraftKings is rapidly becoming the top daily fantasy choice for NASCAR fans, and the integration continued this week. Martin Truex Jr., one of the hottest drivers in Sprint Cup, announced a partnership with DraftKings as an associate sponsor this season.
Truex welcomed the daily fantasy website as a sponsor on Twitter.
— Martin Truex Jr. (@MartinTruex_Jr) August 6, 2015
The No. 78 Chevrolet will don a DraftKings logo on the rear quarter panel this weekend at Watkins Glen. It’s a fitting first race for the two partners with Truex holding three top-five finishes in nine career races at the track.
Following the Watkins Glen race, DraftKings will also be on the car for three more races later this season.
— Furniture Row Racing (@FR78Racing) August 7, 2015
When teams like Hendrick Motorsports, Richard Childress Racing and Joe Gibbs Racing add sponsors, it’s rarely a big deal. But for a single-car team like Furniture Row, this is a huge coo with talks of potentially adding a second team in the future.
DraftKings is a blossoming website that is just now getting into the NASCAR scene. Adding a partnership with a team like FRR that has a driver guaranteed in the Chase and one that has already won a race this season.
Meanwhile, FRR has to hope that it can continue to build on this relationship to possibly have another primary sponsor. With a winning culture and plenty of speed, this might be the first move to a brighter future for the fledgling team.
Follow Chicken Bone Alley on Twitter.