LOOK: Danica Patrick reveals ‘Lady in Black’ GoDaddy scheme for Darlington

Image courtesy of @NASCAR.
Image courtesy of @StewartHaasRcng.

Image courtesy of @StewartHaasRcng.

It may be GoDaddy’s final year in the sport, but it plans to go out with a bang at one of the biggest races of the year. Stewart-Haas Racing revealed the newest paint scheme Danica Patrick will run at Darlington on Sept. 6 during the Bojangles’ Southern 500.

The scheme was unveiled Tuesday by SHR and should no doubt stand out under the lights at Darlington.

SHR notes that the “Lady in Black” look honors all the companies that GoDaddy keeps “in the black,” or having a positive net income. The No. 10 Chevrolet will also feature the traditional orange and green to keep it identifiable as a GoDaddy sponsored machine.

Her next primary sponsor for 2016 hasn’t been revealed at this point, but Patrick should have a wealth of options. After all, she could always look into a yoga company with all of the photos she’s shared on Instagram.

Why not…thanks for catching me just before I fell @rayandjay!!!

A photo posted by Danica Patrick (@danicapatrick) on

Patrick’s updated scheme is far from the only new look that fans will see at the track known as “Too Tough To Tame.” Team co-owner Tony Stewart has already shown off a new Bass Pro Shops car while defending champion and SHR teammate Kevin Harvick will feature a throwback Budweiser scheme in the Southern 500.

This is all leading up to what we expect to be a big reveal from Dale Earnhardt Jr. as the race quickly approaches. His “end of summer plans” will likely be another throwback scheme for Darlington.

With Patrick now having her “Lady in Black” look for the penultimate race before the Chase begins, it’s clear that SHR is pulling out all the stops for the massive event.


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