Retro paint schemes have been all the rage this season with Dale Earnhardt Jr. going with a Dew Shine car and Brad Keselowski planning to roll out a classic black-and-gold Miller Genuine Draft look later this season.
Not to be outdone, 2014 Sprint Cup champion Kevin Harvick revealed a new scheme modeled after the first Budweiser can released in 1936. The car, which was revealed Wednesday at the NASCAR Hall of Fame in Charlotte, is a perfect mixture of a throwback look with the pristine design that fans know and love about Harvick’s No. 4 machine.
Harvick will race the car at Darlington during the Bojangles’ Southern 500 on Sept. 6. With the race taking place at night and nationally broadcast on NBC, it’s seemingly the perfect time for Stewart-Haas Racing to roll out the scheme.
“It’s great that Darlington is embracing its rich tradition with the Southern 500’s return to Labor Day weekend,” Harvick said during the reveal. “Budweiser saw this as an excellent opportunity to celebrate its own history by racing the colors and design from the first can Budweiser ever made. It’s a sharp-looking car and the No. 4 team is ready to get back to Darlington’s victory lane.”
Along with the retro scheme from Harvick, Goodyear will also be featuring old school tires that were on the No. 4 car during the ceremony.
— NASCAR (@NASCAR) May 6, 2015
In fact, some of the biggest names across the sport are starting to sport throwback looks for the Darlington race. Prior to Harvick’s reveal, Keselowski announced he will drive a white-and-gold Miller High Life No. 2 in Darlington.
This got us thinking: Is there another driver who might be pulling out all the stops for the Sunday night race before Labor Day? Well, let’s just say this might answer when Dale Earnhardt Jr. plans to unveil his “summer plans” that he teased earlier this season.
Having Harvick, Keselowski and Junior potentially all sporting new looks, Darlington promises to be a marketing showcase for several sponsors. On a track known as “Too Tough To Tame,” there’s no more perfect atmosphere for everyone involved—especially the fans.
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