The famous green and orange Go Daddy car Danica Patrick fans have come to love — and Patrick bashers have come to loathe — will not return to the track next season. The domain registration company announced it will not renew its primary sponsorship with Stewart-Haas Racing in 2016.
While GoDaddy is looking to sign Patrick to a personal services contract, it will no longer sponsor the No. 10 car. Patrick, 33, is in the final year of her contract with SHR and now looking for a main sponsor next season.
SHR, GoDaddy and Patrick all released statements to make the move official.
“GoDaddy has been an incredible partner for a very long time and our brands have really grown up together,” Patrick said. “It’s pretty cool, from a marketing perspective, that we helped GoDaddy build such strong brand awareness here in the U.S. I’m excited to work with GoDaddy on a personal level moving forward, but will miss having their bright green color on my racecar next year.
“At the same time, this is a new opportunity for a brand to pair with me and Stewart-Haas Racing and achieve the kind of growth we experienced with GoDaddy.”
Speaking about her search for a new sponsor on Friday, Patrick also noted there’s a possibility she might be with a new team entirely in 2016. The 33-year-old driver referenced that possibility at Talladega.
Danica indicates she’s not looking to leave SHR, they are looking for a new sponsor for her. But “never say never.” #NASCAR
— Jenna Fryer (@JennaFryer) May 1, 2015
Ironically enough, Patrick actually brought back a sponsor earlier this season. TaxAct decided to buy the hood of the No. 10 machine following her seventh-place finish in Martinsville. She then followed that up with another top-10 finish at Bristol and has looked much improved this season.
That success made the decision even more difficult for GoDaddy, as noted by CMO Phil Bienert.
“We love Danica and all she does to empower and inspire people, especially women, which is why we are working to keep her in the GoDaddy family,” Bienert said. “We have the utmost respect for Stewart-Haas Racing, and they’ve been phenomenal partners. … The fact Danica is having a record-setting season makes it tough to leave this motorsports sponsorship, without a doubt.”
The decision by GoDaddy leaves Patrick in a challenging situation. Not only is she now driving for a new contract, but she’s also in need of a massive sponsor to come along.
Luckily, she’s a marketing phenom that is a polarizing figure in the sport. She attracts attention to NASCAR and her sponsors, which is really all that matters in the advertising world.
How she wraps up this season will be crucial to her future. But even if she wins over SHR for a new contract, there is nothing guaranteed without a primary sponsor to help fund the team.
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